Asda – James Martin | Alice Freeman

Challenge: To have exceptionally fast response to weekly content updates at very short notice.

Solution: To create a templated format with elements that could be slotted into place when built and ready to go live.

Outcome: All the nuggets of content were to be updated over the extended period this campaign was running for but as and when they were ready. The weather and availability of stock also effected which content would be set live at any time. I created wireframes which were used to structure, design and develop the final layout.

Asda – James Martin

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